3 Ways to Use Social Media to Increase Your Search Visibility

Looking to ace your search ranking? Want to know how social activities can assist your SEO?

You’ve come to the right place!

The link between search engine optimization (SEO) and social media marketing is becoming increasingly obvious. What started as entirely separate entities, SEO and social media were not even considered a strong pair – but now we see how one cannot exist without the other.

SEO is the process of increasing overall website traffic by making sure it ranks well in search engines. Several factors are considered for creating a successful SEO campaign, but social media was never a part of it – until now.

Here are three ways you can incorporate social media to increase your search visibility:

Sharing on a Social Platform

Social sharing is quite the trendy way of link building with social media, and it also is driven by quality optimized content. Link building for SEO has been critical for several years as it creates and builds the strength of your website. Getting the right links from other powerful websites to yours helps improve your search visibility tremendously.

By supporting social sharing, a lot can be achieved when posts offer some motive. A gift or bonus for your audience to share your post can be quite the game changer! Social sharing is truly one of the most powerful factors when it comes to organic search visibility, but likes, favorites, replies and retweets do make a difference as well.

Cultivate Backlink Building Through Social Media Presence

Social networking websites are the ideal place to build backlinks to your website, and both Google and Bing confirm that they track publicly shared links on Facebook and Twitter.

Here’s some tips:

  • Create your networks on Facebook and Twitter, as more users mean more chances for link shares.
  • Link your blog to your Facebook and Twitter accounts (or use a tool designed specifically for this purpose) so that a link to each of your new posts is automatically created on your profile.
  • Use an update-scheduling tool to create repeat announcements of new blog posts that will allow you to reach users who are active at different times.

Content Optimization

As Google and Twitter’s relationship grow by leaps and bounds, and your Tweets start to appear in search engines, the content that you put forward aspires uniqueness and value. Optimizing your blogs and social media posts to include particular keyword phrases, links and relevant hashtags can help improve your brand authority, audience following, and overall website strength. With less than 6% of your audience actually seeing your content on Facebook, due to their algorithm, making sure that content is those listed above will definitely to put you ahead of the curve and will assist in getting increased engagement on your posts.

Learn more:

Tell us, are you using social media to increase your search visibility? What’s working and what’s not?

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